Psychology

Influence, persuasion and decision making.

The Science of Yes — Unlocking the Psychology of Persuasion to Influence Decisions, Build Trust, and Win Big in Life ebook cover
Psychology4.7 (138)

The Science of Yes

Unlocking the Psychology of Persuasion to Influence Decisions, Build Trust, and Win Big in Life

What if getting someone to say "YES" was about understanding how the mind works, instead of using pressure? The book "The Science of YES" dives into the science of why people say yes. It combines information from brain research, psychology, and real-life stories to teach you how to influence people genuinely, whether at work, in your relationships, or elsewhere.

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