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The Science of Yes
Unlocking the Psychology of Persuasion to Influence Decisions
4.7 · 138 reviews Instant download Lifetime updates
Formats
PDF + EPUB
Pages
228
Reading time
5 hours
Language
English
About this book
Build trust, win negotiations and get to yes without manipulation.
The Science of Yes translates current research into a system you can run immediately. No filler chapters, no recycled anecdotes — just mechanisms, protocols and the evidence behind them.
What you will learn
- Apply persuasion ethically, without manipulation
- Understand how people really make decisions
- Build trust faster in high-stakes conversations
- Negotiate from principles rather than pressure
Key takeaways
- Plain-English explanations of the underlying science
- Step-by-step protocols you can run this week
- Chapter summaries and a 5-minute recall sheet
- Worksheets to turn ideas into decisions
Table of contents
- 01Introduction — why the usual advice fails
- 02The mechanism behind the behaviour
- 03The core framework, step by step
- 04Field-tested protocols and scripts
- 05Common failure modes and fixes
- 06Your 30-day implementation plan
Reader reviews
Verified reader
"Read it in two sittings and immediately re-read the framework chapter. Worth many times the price."
Verified reader
"Practical without being shallow. The recall sheets alone changed how I take notes."