Neuro Selling

About this book

The buying brain decoded — a step-by-step selling system built on neuroscience, not guesswork.

Neuro Selling translates current research into a system you can run immediately. No filler chapters, no recycled anecdotes — just mechanisms, protocols and the evidence behind them.

What you will learn

• Read buying signals before the prospect says a word
• Frame price so value lands before cost does
• Handle objections without pressure or scripts
• Close using commitment psychology, not persistence

Key takeaways

• Plain-English explanations of the underlying science
• Step-by-step protocols you can run this week
• Chapter summaries and a 5-minute recall sheet
• Worksheets to turn ideas into decisions

Table of contents

1. 01Introduction — why the usual advice fails
2. 02The mechanism behind the behaviour
3. 03The core framework, step by step
4. 04Field-tested protocols and scripts
5. 05Common failure modes and fixes
6. 06Your 30-day implementation plan

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