The Journal
Short, research-grounded essays on how the mind actually works.
Why your brain resists new habits (and the 3-day workaround)
Habit failure is rarely a discipline problem. It is a prediction-error problem — and you can design around it.
18 Jun 2026 · 6 min read
SalesThe neuroscience of a confident pitch
Buyers decide with the emotional brain and justify with the rational one. Structure your pitch in that order.
30 May 2026 · 7 min read
MindsetOverthinking is a loop, not a personality
Rumination has a measurable structure. Break the structure and the spiral loses its grip.
11 May 2026 · 5 min read
MarketingAttention is the new marketing budget
Memory, not impressions, decides whether a brand exists. Here is how to buy memory instead.
22 Apr 2026 · 6 min read
LeadershipLeading a distracted team without micromanaging
Clarity beats surveillance. Three brain-based mechanisms that restore team focus.
15 Mar 2026 · 8 min read
PsychologyThe psychology of saying no
Boundaries are a performance tool. The cost of yes is almost always invisible until it is too late.
8 Feb 2026 · 5 min read